Tik Tok, the new oriental giant

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“Tik Tok / Tik Tok” marks the second hand of the app of the future, but that name does not refer to the theme of Ke $ ha, published on the album Animal (2010) and reproduced by artists such as Avril Lavigne, Pitbull or the Spanish Trilogy Not even the German rockers song “The Baseballs.” And not even the Chinese thriller, directed by Jun Lee.

Nothing of that. From the great eastern country comes another Tik Tok that hits very hard and – pure innovation – stands between the applications of music videos, stepping on the tail to the American Musical.ly, the leading platform among teenagers when it comes to personalizing video clips a pure selfie.

But what is Tik Tok about? It is a software developed by the Chinese company ByteDance, a firm that recently acquired Musical.ly in a whopping figure of 1,000 million dollars. The reason? Simple, both bid for the most active public on social networks: young people up to 24 years old from China, Japan, Indonesia, the Philippines and Thailand.

That’s why this kind of Asian musical Instagram, also known as Douyin (“musical vibration”, in Chinese), is available – both for iOS and Android – in the App Store (where it was the most downloaded application during the first three months of 2018). ) and also on Google Play.

Today, Tik Tok is one of the most downloaded apps in Southeast Asia, surpassing heavyweights such as Instagram, WhatsApp and YouTube.

The success – both Musical.ly and his Chinese pair – is that you do not need to have great editing skills for the video to be viral on the networks. Each of the created shots can be modified according to the user’s imagination.

The speed in his gestation made him talk. In just 200 days, a team of eight people crafted this software and, like their colleague of Anglo origin, Tik Tok stores a vast library of songs (to make playback) that serves to put sound to his own videos, including selfies of 15 seconds

From regulating the speed of the voice as well as assembling the captures of videos that you want -within that lapse of time-, as well as indicating which songs you like from other users, see their profiles, post comments and share them in the wide network Social of Tik Tok.

But this app has a hidden gem: a potential of realism never seen before, since it innovates -in smartphones- with face recognition systems, body and 3D representation, powered by automatic learning. That is, the use of artificial intelligence for the development of mobile tools.

These developments explode in the dance game that also includes the Chinese app. Previous scanning of the adolescent’s body – at a distance with the cell phone resting on a base – the competition begins so that the user imitates the dance figures in question and adds points.

Another strong point are the effects, for example the coloring of the hair in 3D, which takes to the accuracy the contour and tonality chosen … including the hair roots!

The filters are also an advance in Tik Tok. You can choose between Shake, Illusion (psychedelic, as if it were 3D), Black Magic (negative figure), 70’s (with interference and strident colors), Soul (with the aura around) and X Signal (as a distorted signal television) that can be interspersed throughout the video edition.

Likes, comments, profile page (similar to Instagram), recordings and editing -of videos and images- with several shots, artificial intelligence, facial and body recognition. All this, and much more is Tik Tok.